Farah,
Rationale-driven,
Strategy-led,
Systems-minded,
Critical-thinker,
Detail-conscious,
Brazilian-born,
Brooklyn-based,
Designer.

I’m a human being, born and raised in São Paulo, Brazil. Since 2023, I’ve been living in Brooklyn, NY.
Over the past 15 years, I’ve alternated between hands-on design and strategic leadership roles, working across agencies and startups. Along the way, I’ve also challenged myself through independent, pro bono projects.
Throughout this journey, whether acting as a designer delivering artistic solutions or in a strategic role accountable for results, one constant has defined my work: the ability to organize, prioritize, and systematize information in a visual, distinctive, and intentional way.
That applies whether I’m building a brand identity, a website, a presentation deck, or designing workflows and processes.
Today, my focus is on bringing all that experience to what I do best: thinking. I deliver results through design solutions that respond to context, prioritize user experience, and create meaningful impact.